The basics of user experience design ebook free download

Learn what the world of UX design encompasses and why it matters in this introductory workshop Explore fundamental tools, techniques, and how you can continue to learn about UX. Discover proven consumer journey map design methodologies, and learn how to implement consumer journey maps as shown by real business case studies. Gain an introduction to user research methods, including interviewing exercises to gather observations and sense-making activities to understand research findings from multiple angles.

Head into your design interview prepared to impress. Explore the components of brand building, and discover how modern marketers drive successful campaigns using key channels like content, email, social media, and paid advertising. Gain insight on how to acquire new users and grow your business with Facebook.

Leave with best practices for setting up a Google Analytics account, how to identify the metrics that matter to your business, and the basics of tracking goals, campaigns, conversions, and events.

Understand social media platforms, and learn to develop an actionable social media strategy in this workshop. Discover proven methods used by world-renowned speakers in this 2-hour workshop to develop an authentic speaking style, engage an audience, and leave a lasting impression. Table of Contents 1. Human Computer Interaction - brief intro by John M. Social Computing by Thomas Erickson. Visual Representation by Alan Blackwell. Mobile Computing by Jesper Kjeldskov.

End-User Development by Margaret M. Burnett and Christopher Scaffidi. Philosophy of Interaction by Dag Svanaes. Requirements Engineering by Alistair G. Context-Aware Computing by Albrecht Schmidt.

Usability Evaluation by Gilbert Cockton. Activity Theory by Victor Kaptelinin. Disruptive Innovation by Clayton M. Open User Innovation by Eric von Hippel. Visual Aesthetics by Noam Tractinsky. Tactile Interaction by Ben Challis. Somaesthetics by Richard Shusterman. Card Sorting by William Hudson. Wearable Computing by Steve Mann. Semiotics by Clarisse Sieckenius de Souza. Aesthetic Computing by Paul A.

Phenomenology by Shaun Gallagher. Formal Methods by Alan Dix. Personas by Lene Nielsen. Ethnography by Dave Randall and Mark Rouncefield. Action Research by Ned Kock. Human-Robot Interaction by Kerstin Dautenhahn. Emotion and website design by Dianne Cyr. Design for All by Constantine Stephanidis.

Affordances by Victor Kaptelinin. Semi-structured qualitative studies by Ann Blandford. Browse By Authors , authors. As such, they make decisions steered by logic and emotions. As we saw above, many designers get confused at the difference between usability and the larger branch of user experience.

Core areas of the user experience include Usability, :. Useful content: The website should include enough information in an easily digestible format that users can make informed decisions. Use restraint. That means moving beyond usable and useful and on to developing content that creates that bond. Emotional design is a huge part of the user experience.

An English grammar website that offers daily tips might prove itself useful. Accessibility : For people with different levels of disability, online experiences can be deeply frustrating. There are a set of accessibility standards with which sites should conform to assist the visually impaired, the hearing impaired, the motion impaired, etc.

Content for the learning disabled needs careful consideration in order to provide a more complete user experience, too. Credibility : The trust that your website engenders in your users also plays a part in the user experience. One of the biggest concerns users have online is security in many cases, they worry about privacy, too. Addressing these concerns through your design, for example by showing security features and having easily accessible policies regarding these concerns, can help create a sense of credibility for the user.

Naturally, the usability of a design is important. However, we need to consider usability alongside these other concerns to create a great user experience. The UX comes as much from graphical design, interactive design, content, etc. Usability refers to how easily a user interacts with a website or product. It comes under the heading of UX design but is not the whole story of user experience design.

In usability, we designers have to focus on three aspects in particular:. They should be able to learn the interface easily, so that return visits are just as, if not more, easy. We should analyze our web design when determining usability, taking into account everything from accessibility and usefulness of content to credibility and designing content users will enjoy.

That means thinking ahead. Who are your users? Might they have trouble reading your text? Can you make them smile or laugh by adopting a fun tone e. Users will want to feel reassured that they are navigating securely. Make them feel so. You also should consider the realities of the web. Finding a reliable server for your site that loads quickly is crucial. Visual factors, including layout colors and content formatting, are important, too.

Having a good-looking site is all very well, but can users navigate easily? Finally, test, test, and test. A plethora of website usability tools exist. Never underestimate the value of testing from an early stage. Leavitt, M. Bevan, N. The Smashing Editorial Smashing Magazine. Chapman, C. Log in Join our community Join us. Open menu Close menu.